We all know that fresher food is better for us, but you may not have realised, the same goes for our cleansers. It turns out that just after a few months, several ingredients commonly used in beauty products lose their effect because of oxidisation.
Nouri is a new beauty brand that aims to offer purity, freshness and efficacy. Founded by previous employee of L’Oreal, Jasmi Bonnen, Nouri is minimalistic both in design and concept. Only a small quantity of products are made every 12 weeks. They come with a start-by-using date and an expiry date. The brand is also planning on creating a limited range of products based on seasonal ingredients. Now that’s fresh.
Via. LSN Global