House Party is a website that encourages people to throw parties with a free pack of exclusive items from sponsoring brands.
Hosts choose from a list of parties offered by different brands and receive a pack full of goods to get the party started (sadly, booze and nibbles not included). Party packs can include everything from food and toys to beauty products and games. Guests don’t need to pay or sell anything – all they have to do is give feedback on the party pack items.
For brands, House Party provides a new opportunity to reach people on a more intimate level while generating word-of-mouth marketing. The parties and free products will hopefully encourage guests to become regular customers and fans of the brand.