Adidas launches free fitness classes for women across London.
Adidas has opened a branded fitness studio in London hosting free fitness classes for women who sign up through the Adidas Women Facebook Messenger bot. Classes vary from week to week and include anything from yoga through to self defence.
During the classes, attendees use Adidas yoga mats, dumbbells, straps, sliders and skipping ropes. Racks of Adidas athletic gear are also scattered around the building for visitors to try on and there’s even Adidas toiletries in the showers.
By using these micro-influencers, Adidas is amplifying its reach, keeping the schedule fresh and hosting product demos en masse.
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