Set in New York’s Meatpacking District, the make up company, Sephora, has collaborated with perfumery-specialists Firmenich to create a pop-up museum concept called Sensorium. The interactive journey is driven by the need to introduce people to a new way to think about scent.
The exhibition focuses on ‘scent memory,’ tactile experiences, the history of perfumery, and its connection to beauty. References include a wide-range of intimate and eccentric scent experiences. Visitors start off in the ‘lucid dreams’ room, where they engage with breathing-activated scented videos and move on through several phases to “rediscover the magic of fragrance”.
The exhibit ends at The Fragrance Bar, where visitors are prompted to describe provocative unlabeled scents and categorize them. There’s also the unforgettable encounter with up-cycled chandeliers made out of famous perfume bottles.