Even though Valentine’s Day is a yearly event, come 14th February, there are always people that forget that much-anticipated card or bunch of flowers. Why? Well, according to Snickers, it could be down to hunger.
This year, Snickers helped all those forgetful Londoners by filling a billboard in Waterloo train station with Valentine’s cards. The message “You’re forgetful when you’re hungry” was made up of pick your own cards, each with a heartfelt message so peoples loved ones were not left card-less on the day.
Snickers went one step further with this clever creation. Come 15th February, the billboard was filled with cards that read “Sorry I forgot. On the plus, booking a restaurant should be easier. Happy Belated Valentine’s”
Yet another innovative – and relevant experience from Snickers that drives home their “You’re not you when your hungry” tagline.
Well done Snickers, you’ve won our hearts.