In January, Walmart announced their initiative to provide healthier food at affordable prices. Expect a tsunami of R&D, supply chain and packaged food innovation as thousands of packaged products reformulate to Walmart’s new guidelines.
While the initiative won’t solve all of America’s health problems, it promises to benefit people who need it most: low-income and under-served areas. For food suppliers and manufacturers, there’s no time like the present to fire up those innovation engines.
Packaging, take note: Walmart wants to solve the nagging problem of an easy front-of-package icon to signal healthier foods. No system has had enough oomph to get widespread adoption — yet.