Ever wish your mind was strong enough to do spoon bending? Check out this new energy drink from New Zealand.
Normal energy drinks use sugar to give the body a quick shot of energy. Whereas the new sugar-free V Zero drink uses caffeine and guarana energise the mind.
To launch the drink, Colenso BBDO New Zealand thought up a great stunt. Brain scanning technology was used to show how the power of the mind could levitate a two-ton 20ft shipping container.
After measuring participant’s focus with EEG brainwave headsets, it turned out they had enough mental energy to levitate the container for over 2 hours. A whole new meaning to mind over matter.
Via. Colenso BBDO