It’s an established ritual in the kitchen. When the recipe demands you add a lug of oil, or perhaps a drizzle, you reach for the familiar bottle and wave it around enthusiastically like an aspiring Jamie Oliver.
But now, with the launch Aromissimo flavoured oils, home chefs in Russia are being invited to add a squeeze of oil instead. The range appears in squeezable tubes rather than traditional bottles, adding a premium, almost cosmetic quality to the product.
Hand-drawn images of garlic, mushrooms, lemons and peppers on the tubes identify each flavour variant. They also serve as a useful reminder that these oils are intended for cooking. After all, you wouldn’t want to apply them to your face. Especially the pepper variety.