Hands up if you made a New Year’s resolution to start going to the gym at least three times a week. And hands up, who’s stuck with it?
If you didn’t raise your hand the second time, surprise surprise, you’re not alone. The group class gym people, BRICK, realised that nearly 80% of those who joined the gym at the start of the year were quitting within five months. So they’ve worked out a way to remedy that and help members reach their fitness goals.
Think of their new Fit Nesting Dolls as a 3D-printed manifestation of a five-month workout plan. Each of the five figures represents a stage of your progress. And in the final layer, there’s a hidden USB drive that includes your workout plan. To make it even more special, each set of dolls has been lovingly hand-painted by artists around the world and made to reflect the workout goal hidden away inside.
The campaign is supported by print ads, social media content and a dedicated microsite. So you’ll never feel alone in your challenges and achievements.