A drink a day keeps the doctor away, well that’s the saying. Subscription app Hooch is pushing this idea by giving users a free drink every day at select bars and restaurants.
But as we all know, nothing is actually free. The app charges members $9.99 a month to redeem a free drink at any of its 400 participating venues around world, locations including New York, Los Angeles, Miami and Hong Kong.
While Hooch subscribers can technically take their free drink and leave, fewer than 10 percent do, spending an additional $30 to $40 on average per visit. According to research 40% of Gen Ys buy a cocktail a week, showing there’s a huge opportunity for an app like Hooch. It’s a win, win – barflies get to discover new venues, and the venues get new potential regulars.
Cheers to that. Where do we sign up?
Via. Canvas 8