For a while now, Coca-Cola has been inviting people to ‘Share a Coke’ by picking out a can with their own name on it. But for consumers who are visually impaired, there’s an obvious challenge. If you can’t see your name, how will you ever know this Coke’s for you?
In response, Coke has introduced a range of cans with names rendered in braille. Which means, if you can’t read your name, you can feel it instead. So now everyone’s included. Nice touch.
Via. Adeevee https://bit.ly/1dG9DiV