Travel and urban living inspire Puma’s Selfridges display for the new SS11 Puma by Hussein Chalayan. The sloping topography of triangular rods finished in black, white, and reflective silver are a visual metaphor for changing time-zones. As you walk around the installation, it transforms from black to white, to a bright, reflective finish.
On the top of each rod is a unique QR code that links to maps of cool areas within cities around the world. Integrated iPads let customers view the SS11 collection or learn about Chalayan’s design inspiration.