Supermarket launches pun-tastic packaging that lets you reveal your secret crush to fellow shoppers
A French supermarket is helping customers talk to their crushes while doing their weekly shop, via its packaging.
The items named ‘The 06 Packs’ are disguised as your regular supermarket items, but – in the case of crackers – they’re printed with puns like “I admit, I have a crunch on you”.
The packs have space for you to put your digits on and then subtly slide the item into the trolley of someone that catches your eye. The campaign name came from the fact French phone numbers start with 06, making it easy for customers to put their number on pack.
Well, let’s hope it helps people milk a date.
#ME, #Optismism, #Retail, #Packaging, #France