Coca-Cola knows what makes people happy. After conducting a global study covering 16 countries and four continents, they identified what happiness means to different nations. Every participating country agreed that face-to-face contact with family and partners is a greater source of joy (77%) than anything they do online. (Thanks for this one, JB.)
People’s ‘biggest highlights of the day’ included catching up with loved ones in the evening (39%), eating with the family (22%) and chatting to friends or colleagues (17%). Modern alternatives such as watching TV (14%), chatting online (5%) and receiving the day’s first text message (2%) paled in comparison.
The results also show that overall global happiness levels are high, with more than two thirds of people (67%) declaring general satisfaction. And that, globally, people cited travelling around the world (37%), volunteering to help others (26%) and meeting the love of their life (12%) as being key happiness contributors.
Rightly enough, the study also found that Coke contributes to people’s happiness. More than half of the people surveyed (56%) cited the taste of Coca-Cola as something that makes them smile.