Grime musician P Money is tackling London’s pollution crisis by bigging up electric cars.
Clean Air Now is launching a campaign called ‘Grime goes Green’ to address the fact London is the most polluted place in Europe.
The campaign hopes to raise awareness of poisonous air – particularly amongst younger generations – and encourage people to switch to electric cars. The campaign was shot in Canary Wharf and features MC P Money and crew wearing pollution-filtering masks created by Vogmask. The models are seen lounging around the new Tesla electric car promoting the message #GoElectric
Let’s hope Grime can beat the grimy.