Sights, sounds and flavours mixed by legendary hip-hop producer.
A burrito with a backbeat? That’s what’s going down at Chipotle Mexican Grill. The US-based restaurant chain has enlisted the help of RZA, the multi-platinum hip-hop legend and producer behind the Wu-Tang Clan to create SAVOR.WAVS – “an immersive digital experience that reinterprets each ingredient in Chipotle’s food as music and responsive visuals.”
RZA composed musical sounds corresponding to each of the 51 ingredients Chipotle uses in its food. These were then paired with cutting-edge visuals, also inspired by the ingredients.