British facialist features drone delivery system in new beauty line…
Lisa Franklin has launched her eponymous beauty line featuring a precision ‘drone delivery’ system and performance-enhanced formula to protect the skin from pollutants. The Pro-Effect System – aimed at the growing ‘skintellectual’ consumer base hungry for smarter skincare – includes an Anti-Pollution Cleanser, a Pollution Defence Cream and an Overnight Renew Treatment.
The ‘drone’ system – referencing the aerial vehicle’s agility in homing in on a target – intelligently delivers ingredients to the areas that need to be treated. A similar technology is employed by Clinique in its Smart skincare range.
The brand is vegan, cruelty-free, uses natural ingredients that are sustainably sourced, and all packaging is 100% recyclable. It’s even been awarded the Positive Luxury Butterfly Mark for its beneficial social and environmental impact.
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