The bruised face of a woman is a pretty startling representation of domestic violence. But the new outdoor campaign for Women’s Aid developed by WCRS is more than just a shock tactic. The billboard incorporates facial recognition technology that registers when people are looking at the image. This in turn triggers a series of messages along the bottom of the ad urging passers-by not to turn a blind eye. As more people take notice, the bruises on the woman’s face start to fade.
It’s the first time this technology, which allows an immediate change in the display triggered by the attention of the viewer, has been used. And it supports a powerful message – only by recognizing and acting on the issue of domestic violence can we hope to make the bruises go away.
Via. Charity Digital News http://bit.ly/1CPSvlx