After taking a selfie in Snapchat, users can order without leaving the app
Smile. Snap. Slice. With the latest mobile campaign from Domino’s, it’s really that easy for US customers to get their hands on freshly-prepared pizza. Using a Domino’s branded Snapchat lens, users take a selfie, then flip the camera round to reveal a virtual Domino’s pizza box and a fresh pepperoni pizza. From here, all they have to do is tap to request a delivery, without ever leaving the app. Looking good. Tasting great.
Domino’s latest campaign is a clear indication that Snapchat’s social commerce features are starting to gain traction among major brands.
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