Take a leaf out of Veggie Trader’s book. In the US, frugal consumers who’ve been busying themselves growing their own produce can now make a bit of cash on the side.
Veggie Trader’s new website provides green-fingered individuals and locavores with an online network where they can buy, sell or trade their homegrown bounty. The site’s founders hope to encourage users to specialise in certain crops too through a concept they call ‘cooperative gardening’.
‘The idea is pretty straightforward,’ the website reads. ‘A group of neighbours agrees at the start of the growing season to a list of produce they want to grow. Each household then raises the types of produce it believes they’re best at growing. By concentrating exclusively on just a few crops, each household will (in theory) enjoy greater yields and better quality produce. The resulting harvest can then be swapped and distributed among the whole group, with everybody getting a little bit of everything.’
Originally launched so that at-home gardeners could sell off their excess produce, the website has now grown to be a fully-fledged trading system for people concerned with sustainability and local food.