The digital revolution is a major driving force behind the Discount Forever trend. Online innovations have empowered consumers, making price-promiscuity so effortless and convenient that it’s become ingrained in our everyday behaviour.
As mobile internet penetration rates continue to accelerate alongside an explosion in innovative apps, people across Europe will control price in increasingly spontaneous and seamless ways. The Vouchercloud app already alerts users to special offers in their vicinity using a GPS tracking system, and barcode-scanning app, StripeyLines, enables on-the-spot price comparison with both online and real world retail stores.
The future opportunities for mobile discounting offers that are instant, personalised, interactive, playful, loyalty-rewarding or connected to one’s social networks appear limitless.