What you say, and how you say it, really does say everything about you, as every verbal branding expert knows. But now the craft of communication has taken a turn for the scientific, with the launch of IBM’s Watson Personality Insights service.
Its linguistic analytics decode your personality, needs and values from whatever you tweet, ping, blog and more. These insights can then be used by businesses to better understand and anticipate what you want, and what you don’t yet know you want.
The service provides three types of personality insight: a portrait of your character and how you engage with the world emotionally; estimates of how a product will resonate with you based on twelve essential needs; and the values that motivate your decision-making across five ‘dimensions’ including ‘self-transcendence’, ‘hedonism’ and self-enhancement.’ Technology to give ‘Deep Thought’ a run for its money.
Via. IBM http://ibm.co/1a8Pfox