If you’re running a business, you might be nervous about trying out new marketing techniques. (Do you want to end up on Buzzfeed’s list of 20 Brands Who Imploded Epically On Twitter? Exactly.) But internet and mobile have changed the way we shop, and brands need to be a bit more imaginative about how they speak to customers.
That’s where Explorium comes in. It’s a laboratory space in Shanghai where businesses can see what customers think of new technologies and store concepts. Brands and retailers experiment with ‘omnichannel’ techniques, like 3D printing and virtual reality fitting rooms. And because it’s a laboratory space, they don’t have to worry if an idea bombs. Meanwhile, IBM – who’s running Explorium alongside brand activiation company Pico – gathers data to help businesses understand what works and why.
Right now, Explorium is focusing on children’s products. But it’s set to feature men and women’s apparel soon. Fingers crossed that old-fashioned fitting rooms, with their sweaty odours and unflattering lights, will soon be a thing of the past.
Via. Just Style