Nope, there’s not a blockage in your beer pump. That thick, yellow liquid flowing from the tap is actually mustard. And very nice mustard at that.
French brand Maille has just opened its first stand-alone boutique in the US, on Manhattan’s Upper West Side (tasty spot, Tet).
Overseen by a ‘Mustard Sommelier’, the shop carries over twenty varieties, which you can pump into stoneware jars of up to 18.6 ounces. There’s even a mustard for people who don’t like mustard, which is parmesan and basil flavour. And for Christmas, a special Chablis wine and black truffle variety.
Keen as mustard? The brand already has similar showrooms in Paris, London, and of course, in Dijon. So pop in and fill your boots. Or, erm, condiments cupboard.