Socially good booze is now a thing…
The youth of today (*trying not to sound old*) are more socially aware than ever, and are starting to speak up about turbulent times. So what are brands doing? Making a profit by speaking up with them, of course.
Enter Sparkke. The outspoken Australian craft brewery produces a range of cans emblazoned with provocative messages about issues like gender equality, asylum seeker rights and sexual consent.
Not only are they creating conversations, they’re also giving 10% of sales to organisations aligned with their causes on the cans.
Nice one, Sparkke, for putting your money where your mouth is.