Rebecca Minkoff goes beyond the goggles…
Luxury brand Rebecca Minkoff has a goal – to be the first brand to meet and sell to customers in the virtual reality world. As in, it wants its customers to shop in a completely virtual setting where nothing they see is actually real. To get there, the company is using data and insight gathered from its many tech experiments to inform product design and store layouts. Its dedication to data-generating flashy tech can be seen in its smart fitting room mirrors, which detect which items are being taken into the fitting rooms, what’s being purchased and what’s being left behind.
Staying ahead of the virtual curve.