Japanese cosmetics brand Shiseido is collaborating with teenage girls on a number of collections to make sure they’re tapping into the trends that matter to their audience.
The girl gang of influencers – around 40 school pupils – are working alongside the brand on a number of different products to ensure Shiseido is hitting the mark.
The collection will start with makeup, with the hopes of expanding to other areas like sweets, stationery and accessories – or whatever the teens fancy.
The brand, named POSME & Co is the first creation to come from Shiseido’s Innovation Design Lab. The first Instagram-ready product will be called ‘Play Colour Chip’ – a ‘multi-use colour item’ that will work on eyes, cheeks and lips.
This perfect posse of teens will keep expanding all over Japan – so watch this space.
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