From our homes to our own hygiene, ‘kills 99.9% of bacteria’ is a message we’re all pretty familiar with on cleaning products. And it’s a good thing right? Well not necessarily.
As kids there’s nothing wrong with getting a little dirty, but as adults we learn that clean means as sterile as possible. But is sterile healthy?
Mother Dirt is stirring up the conversation with the industry and consumers with a range of living products formulated to replenish skin and hair. Think of probiotics for your stomach – well this is good bacteria for the skin.
You’ll be glad to hear their products are not intended to replace showering or indeed soap. Their mission is simply to get us to ‘rethink clean’.
Via. Protein http://bit.ly/1Ndfn2d