Montreal-based visualisation firm, FFunction, has developed a concept packaging design which represents nutritional facts on consumable products. The design focuses on giving consumers at-a-glance nutritional information that’s usually obscured on regular packaging.
For the milk carton, the four sides are used to display the calorific ratio, nutrient balance, ingredients and amount per serving. The diagrams and data visualisations let you know if a food product has a higher proportion of fat and gives more info than a regular nutritional facts label. For example, ingredients are visually linked to their corresponding components (carbohydrate, total fat, proteins, sodium, etc.). In the case of a bag of chips, you would immediately see that it contains lots of ingredients that don’t have much nutritional value. Nutritional information becomes the main goal of the packaging, without compromising the branding – combining an expressive form with useful information.