Ever read something from a Twitter troll and wanted to wash their mouth out with soap? Well Lithuanian news broadcaster 15 min has had that exact same thought.
The broadcaster has a mission to be the most quality-orientated in the country. Last year it decided to try and eliminate offensive, racist and homophobic slurs from its comment section all in a bid to make its site more inclusive.
So, to go beyond the simple banning of anonymous commenting 15 min launched a product line called Internet Hygiene encouraging people to clean up the Internet. Products included a soup ‘to wash away the sharing bug’ toothpaste that helps correct grammar, and a comb to avoid complicated hashtags.
The hygiene products sparked huge discussion around the subject, making it onto TV and radio channels.
What a freshen idea.