Bringing out a new beer is not for the faint-hearted. Most big beer brands call on history and heritage to prove their excellent. Without that, newbies have to stretch their inventiveness.
NOAM is doing just that, turning to traditional Bavarian craftsmanship and combining it with beautiful, classic design for a new beer drinking experience.
Boasting a light and refreshing taste, the lager is characterised by floral and savoury notes coming from the ‘Smaragd’ hops. And it uses the finest ingredients, including locally sourced from the Hallertau region of Bavaria in Germany and aged via a six-week process.
Founder Daniel Noah Sheikh wanted the bottle to match those high standards of craftsmanship, and has opted for an Italian glass bottle that turns away from conventional loud beer branding, instead going for an understated, timeless exterior.
A refreshing coming together of traditional and timeless craft.