Is it OK for men to drink cider? That’s the question Esquire recently asked its readers, and one the drinks’ industry has battled for centuries (maybe a slight exaggeration).
Attempting to prove they most definitely can, Snake Bite, the hybrid cider/lager brand has brought out new packaging specifically targeted at men.
The bottles feature a don’t-mess-with-me yellow-eyed snake, which is painted directly onto the glass. The technique is more expensive than normal labels, but apparently creates raised scales and a ‘manly’, tactile feel.
Co-founder Tommy Hester said: “We went with more of an aggressive label because we wanted a cider that guys could drink.”
Now how do you like them apples?