Gucci drives diversity in the luxury brand category.
The Italian fashion house recently became a member of non-profit organisation Parks – Liberi e Uguali (meaning free and equal), which helps companies design strategies that support diversity. Gucci’s president and CEO says the move is part of the brand’s mission to celebrate “ethnic, age, sexual and gender diversity, sexual orientation and gender identity”. And, the fashion giant’s already proving its commitment by Instagramming models of colour, from street casters Midland Agency.
What a great fashion foot forward. Let’s hope others follow suit.