Le Drugstore Parisien represents new urban take on the convenience store…
France’s Casino Group and beauty giant L’Oréal have formed an unusual partnership to create Le Drugstore Parisien. The new retail concept stocks everything from beauty and pharmacy products to healthy snacks and treats, while also providing free wi-fi, phone-charging points, water fountains, shoe-shine machines and parcel pick-up points.
The target market for the two new Parisian stores is the urban young for whom – according to Jean Paul Mochet from Casino group – “the lines between work, culture and fun are being blurred, creating a new way of living”. It’s a strong example of major companies coming together to invent and create unique, original places in line with contemporary lifestyles.
#Premiumisation, #ME, #Convenience, #Health&beauty, #France