French supermarket cleverly fights back against fruit and veg seed restrictions…
Around 97% of all fruit and veg seeds are subject to commercial restrictions. Farmers have strict rules when purchasing seeds, meaning most ultimately come from large agricultural corporations.
To help change the law and increase the variety of fruit and veg in its stores, late last year Carrefour created ‘The Black Supermarket’, which meant selling fruit and veg from unofficial seeds.
To create a buzz around the idea, the supermarket created a number of ads showing farmers as illegal dealers and encouraged people to sign an online petition urging the government to change the law.
With nearly 83,000 signatures, in November 2017 the European Union accepted a new law around organic food regulation.
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