New trend alert: Highbrow lowbrow mash up creates subversive aesthetic
The discussion of politics mixed in with Love Island is now the norm of today’s office banter, train talks and Sunday b*tch fests. We are living in a High/Low moment in time. Where the barriers between high and low brow cultures are merging.
One of the leaders in this moment is Gucci who recently created a standout and millennial infused meme campaign, taking the traditional Italian brand and adding elements of digital banter.
Another is Toiletpaper, an online shop where people can browse key interior designs adorned with obscure imagery, like a floating cat in pool of pills.
So if you have an urge to binge watch the Kardashians while reading the Guardian this weekend, be my guest… hey, you are trending.