Coca-Cola’s 1971 “Hilltop” ad campaign has been re-imagined for the 21st century, as part of Google’s Project Re: Brief.
Google and the creative team behind the original TV advertisement created a mobile app, enabling users to send a free can of Coca-Cola to specially-made vending machines around the world, using the ‘I’d Like to Buy the World a Coke’ tagline.
Users can also send a message to the recipient, which the application translates autommatically. When the recipient collects their free can, they can record a thank you message using a webcam built into the vending machine.
This campaign is a great example of a brand using technology to engage people and help them create connections with others across the globe.