Burger King understands that no one is happy all the time. That’s why they’re asking guests to order a Whopper meal based on however they might be feeling.
The new boxes, dubbed Real Meals, come in a variety of different moods – and “happy” isn’t one of them. The Real Meal moods include the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF Meal. The boxes can be ordered with the purchase of a Whopper meal, which includes the flame-grilled Whopper sandwich, also known as America’s favourite burger, plus French fries and a drink.
With the Real Meals campaign, the Burger King brand believes in authenticity and welcomes all guests. A natural extension of encouraging people to “be their way” is encouraging them to “feel their way.” With the pervasive nature of social media, there is so much pressure to appear happy and perfect. With Real Meals, the Burger King brand celebrates being yourself and feeling however you want to feel.
To help bring attention to this important cause, the Burger King brand partnered with Mental Health America on the campaign and selected May for launch as it is Mental Health Awareness Month.
Via. FAB News