Here’s a novel way to smell divine on the go…
Niche international perfume brand Byredo has developed fragrance sticks with a retractable brush that softly sweeps the scent onto the skin. The applicator makes the experience of applying perfume wonderfully tactile – feeding customers’ appetite for interactive, immersive experiences.
British luxury fragrance brand Jo Loves (from Jo Malone) is following suit, with plans to launch A Fragrance Paintbrush this September.
Talk about sensorial ideas that can’t be sniffed at.