While the right jacket can make you feel like a boss, the Bright BMBR from experimental menswear brand, Rochambeu, will leave you feeling like a VIP.
At $630, the jacket houses limited-edition NFC technology and a unique QR code. It’s triggered by your smart phone, and connects with smart tags to give the wearer rewards and ‘curated experiences’. We’re not sure how warm it keeps you.
This December, 15 jackets will be lined with a luxury VIP pass, which will give you special access to events picked out by the brand’s founder, such as a tasting menu for two, a personal gallery tour, and a velvet rope club entry.
The jacket was stitched together in collaboration with Avery Dennison and Internet of Things Platform, EVRYTHNG. They’re exclusively available at The New Stand in New York.
“A use case such as the Rochambeau smart jacket paves the way for other retailers to incorporate applications and services that connect more intelligently with consumers,” noted Deon Stander, VP/GM of Avery Dennison RBIS. “Brands will become more interactive, providing personalized, real-time mobile experiences and content for each individual consumer and each item of clothing.”
Watch the YouTube video here.
Via. Brand Channel