Point. Pout. Publish. The ubiquitous selfie has influenced how we see ourselves, and how we allow others to see us too, just as much as social media has transformed our lives. All this pixel-pushing narcissism is having an insidious effect on what it means to be human, and Reebok are determined to help us get a bit more real again.
Their multi-channel Be More Human campaign aims to redress the image of what is beautiful and authentic. As well as a quiz to establish your level of ‘humanness’, the #breakyourselfie initiative challenges exercise enthusiasts to test the limits of their physical abilities and personal vanity. An online album shows everyday athletes mid-grunt, grimace and gasp, in all their crashed-out, post-workout glory. The idea is to showcase the hard work and achievement, not an auto-enhanced piece of perfected self-promotion.
In the pre-digital age, T.S. Eliot wrote, “Humankind cannot bear very much reality.” But then he probably wasn’t much into ‘feeling the burn’.