Laundry. Everybody’s least favourite household chore. Just as soon as you’ve cleared the dirty laundry basket, it piles on again quicker than you can say ‘fabric conditioner’.
But what if your favourite laundry detergent brand offered a service that takes care of your laundry for you, leaving you to get on with more important things?
Household detergent brand Tide is turning its hand to just that with Tide Spin, currently being tested in Chicago’s trendy Lincoln Park. It’s a by-the-pound laundry service, so a familiar concept, but Tide are bringing their brand, their expert knowledge of how to take care of clothes properly, plus a delivery service.
The millenium-friendly slogan ‘Life Over Laundry’ targets hurried, urban residents who are willing to outsource life’s mundane. And at just $1.59 a pound, it’s almost half of some competing services. But we’re yet to see if people will be convinced by the branded approach, especially as some like to keep their branded worlds separate.
Via. Brand Channel