Seattle’s Best coffee is forgoing the worn mountain-to-cup storyline and putting their rebrand efforts towards guaranteeing a great cup of coffee everywhere, anytime.
One pitfall of coffee franchises is a lack of consistency across outlets. To overcome this, the technical team at Seattle’s Best created a rapid brewing machine that produces a fresh cup of coffee in 45 seconds, with just the touch of a button. The machine will hopefully give people the same excellent cup of joe whether they’re in a coffee shop or a gas station.
Seattle’s Best also invested in a smaller retail design where people can prop-up and enjoy a quick cup on the move, much like in Italian coffee bars. They’ve simplified their messaging into strength by numbers, with one being the weakest and five, the strongest.