There’s no shortage of bath and body products made with organic ingredients or otherwise positioned as earth and human friendly. Hoping to stand out in that increasingly crowded marketplace, a new German company is taking things a step further: instead of a regular brand name, it operates under a message: Stop The Water While Using Me.
Stop The Water currently sells shampoo (€13) and shower gel (€12) through its online store, with toothpaste in the works (€8). All products are made with organic and/or natural ingredients, packaged in biodegradable containers and manufactured with sustainability in mind. But the standout feature is that message, reminding people to turn off the tap while lathering up.