There’s no shortage of bath and body products made with organic ingredients or otherwise positioned as earth and human friendly. Hoping to stand out in that increasingly crowded marketplace, a new German company is taking things a step further: instead of a regular brand name, it operates under a message: Stop The Water While Using Me.
Stop The Water currently sells shampoo (€13) and shower gel (€12) through its online store, with toothpaste in the works (€8). All products are made with organic and/or natural ingredients, packaged in biodegradable containers and manufactured with sustainability in mind. But the standout feature is that message, reminding people to turn off the tap while lathering up.
Via. https://springwise.com/eco_sustainability/stopthewater/