Puma has completely redesigned their shoe packaging. There’s no box at all, instead, there’s a special bag and a structured cardboard sheet, which uses 65% less cardboard than a standard shoe box, has no laminated printing, no tissue paper, takes up less space, weighs less in shipping and even replaces the plastic retail bag.
The cardboard structure is die-cut from one flat piece of material and has no additional printing or assembly, which means it can be returned to the stream faster and more efficiently. The structure was created with four walls that taper in to allow for secured stacking – another important element left over from the original shoebox.
The ‘clever little bag’ is recyclable, made with rPET and polyester, and is non-woven which means less work and waste (it is stitched with heat). It protects the shoes from dust and dirt in the warehouse, and during shipping, and can also be used for shoe storage in suitcases.
Puma claims that this new design will save about 8,500 tons of paper, 20 million mega joules of electricity, 1 million litres of fuel oil, 1 million litres of water and 500,000 litres of diesel. The profound effect such small changes can have is amazing – let’s hope more shoe companies follow suit.