Luxury Swiss retailer Freitag lets shoppers try before they buy…
£240 for a backpack is fairly steep. So luxury retailer Freitag is letting travellers borrow one in exchange for photos of them with the bag using #gonewithfreitag. The move is a gutsy one, as not only is Freitag giving trial shoppers the chance to realise they can’t live without one of its bags, it’s also showing the world how confident it is that its products (that can hold as much as a suitcase) won’t break or malfunction on the go.
Luggage meets lifestyle.