Digital powerhouses tap into the power of the physical with lessons from online…
You can’t replace physical experiences. E-comm creates efficiencies, cost-savings and convenience for shoppers. It’s great. However, the downside of that shopping experience is that people can’t touch, smell, and feel their offerings before taking them home. Shopping loses some of its addictive magic.
To fill this gap, companies like Amazon and Brooklinen are experimenting with retail formats that allow visitors to re-engage with brands and products. But instead of merely replicating traditional brick and mortar strategies, these digital players are finding new ways to use technology to delight their shoppers in-store
Brooklinen applied learnings from their websites to the store, creating a pop-up shop to collect consumer data on bedding preferences and holiday gift-giving. Amazon is experimenting with multiple retail ideas: from digitizing the Walmart experience, to cashier-less Amazon Go stores, to the Amazon 4-Star Store. This review-inspired store includes digital shopping features like consumer reviews, prime member discounts, live updated prices and user-centric product groupings such a “local choices” and “frequently bought gifts”.
These brands use digital to enhance shopping and provide visitors with the instant gratification that comes with purchase or the touch of something new. As it turns out, the retail apocalypse is already giving birth to retail innovation.
Keep Exploring this Topic:
- The Four Star Retail Store https://www.theverge.com/2018/9/26/17907520/amazon-4-star-retail-store-new-york-soho
- Brooklinen’s Pop Up Store https://techcrunch.com/2018/11/07/brooklinen-launches-a-pop-up-shop-in-nyc/
- Amazon Books: Really for Prime Members https://www.businessinsider.com/why-amazons-bookstores-are-generating-almost-no-revenue-2017-10
#Retail, #Experiences, #IOT, #Ecommerce