It’s a good look. Can you carry it off?
Since the release of Balenciaga’s IKEA-inspired bag at the end of April, Instagram has been littered with blue polypropylene. The Swedish flat-pack giant’s good-humoured riposte to Balenciaga took the form of an announcement letting consumers know how to spot the difference between the real FRAKTA and the high-fashion ‘fake’.
But even IKEA might struggle to keep up with the resulting tide of FRAKTA-influenced fashion goods – trainers, bucket hats, baseball caps and even facemasks designed by creative bootleggers and shared on social media.
Also available in yellow.