M&S has launched the first chocolate wrapper that, instead of littering our pavements, will grow into flowers. The paper packaging is impregnated with ‘candytuft’ flower seeds which attract British butterflies. (Thanks for spotting this, Lee).
The retailer, which updated its Plan A ‘eco plan’ earlier this month, has committed to reducing food packaging by 25% by 2012, and has already achieved a 16% reduction since 2007. The retailer is also looking at innovative ways of reusing its packaging.