Got six seconds to spare? The speedy 6 second sale is ON.
Taking limited time to the extreme, Australian retailer Myer hosted a flash sale using YouTube’s six-second ad slots.
The 6 Second Sale ads featured better discounts than you’ll find in store and online, but viewers only have six seconds to secure the deal. So no dithering then.
Myer has cleverly turned that annoying un-skippable ad into a brand opportunity –tempting consumers with this FOMO-driven promo.
Be quick or you’ll miss it.